Because we had experience in both print and web design, and because we truly loved working in both mediums, we decided that we shouldn't be completely exclusive in any one particular area.

The Inner Voice

Migratory Patterns

August 17th, 2009

After quite a bit of deliberation, we decided to take a step away from Tumblr and to employ Wordpress as our primary weblog for the studio. We truly loved our time with Tumblr, but honestly, we realized that we had outgrown it and for various reasons, we needed a publishing platform with a bit more power and options.

Perhaps the main impetus for getting us to make the switch was for the Search Engine Optimization benefits. We have been concentrating heavily on improving our organic search results as a company, and we realized what we were missing by having to push our readers to an external site to read our posts was having, in our opinion, a negative effect on those results.

As of today, we are officially moved over to Wordpress and all of our content has been migrated. We have kicked the tires and bit the nickels and we’re happy with our new little e-Smith Corona.

The Never Ending Update

June 23rd, 2009

We’ve finally gotten around to dropping in our html and xml site maps. This is something that’s been on the list for awhile, and has finally rose to the top of our lengthy to do list.

If you’re not quite sure what an xml site map is for then just know that it help search engines like Google and Yahoo! to crawl and index your site much faster and with greater efficiency. It’s kind of like giving a search engine the keys to your house and letting them come over whenever they want to raid the fridge.

If this sounds interesting to you and you want to create your own xml site map, then check out xml-sitemaps.com. They’ll create several different flavors of xml site maps for free (up to 500 pages). Once generated, the maps can be uploaded to sites like Google and Yahoo!, which will help with your site’s SERP.

eljl v2 launches

April 7th, 2009

eljl is proud to present version 2 of its website. This is our studio’s second incarnation in the four years we’ve been located in the Pacific Northwest. While our old site served it’s purpose as an informational tool, it lived on a bit too long without a refresh-a happenstance of our extremely busy project schedule (although, we are not complaining.)

Our new site features many of the features that we loved in our first version, but incorporates many new features (particularly under the hood) that we have been using in some of our recent work.

At this point our content remains much the same as it was in the previous incarnation, but as with all our personal projects it’s the starting point-not the destination. So, you can be sure that things will be changing over the life of this version.

So, it’s a new year and a new face. Well… not such a new year anymore, but it’s a new face to be sure.