I just finished reading Smashing Magazine’s new article about corporate blogging. There is a lot of good information there on making your company’s weblog a real asset-not just a marketing tool, but a voice. Gone are the days of inpersonal, corporate speak. Consumers and clients want to hear the “individual/personal” voice of the company. By presenting the company as an individual that talks with a customer/client on a one-on-one basis, rather than talking down to them from the 10,000 foot view, we can create lasting working relationships-a feature that is becomming more and more essential during these times.
Because we had experience in both print and web design, and because we truly loved working in both mediums, we decided that we shouldn't be completely exclusive in any one particular area.
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The Inner Voice
Honestly Honest
August 14th, 2009The Never Ending Update
June 23rd, 2009We’ve finally gotten around to dropping in our html and xml site maps. This is something that’s been on the list for awhile, and has finally rose to the top of our lengthy to do list.
If you’re not quite sure what an xml site map is for then just know that it help search engines like Google and Yahoo! to crawl and index your site much faster and with greater efficiency. It’s kind of like giving a search engine the keys to your house and letting them come over whenever they want to raid the fridge.
If this sounds interesting to you and you want to create your own xml site map, then check out xml-sitemaps.com. They’ll create several different flavors of xml site maps for free (up to 500 pages). Once generated, the maps can be uploaded to sites like Google and Yahoo!, which will help with your site’s SERP.
Paper Trail
June 19th, 2009Jill and I were just interviewed as Dolls for Friends for an upcoming article in our local newspaper, The Columbian. The piece will be about our involvement in the upcoming Recycled Arts Festival in Vancouver, WA over the weekend of June 27/28.
This is the second year we have participated in this show, and it’s probably one of the best (and only) craft-related shows in Vancouver. The article mainly focused on our style, process and work aesthetic. We’re not sure when the piece will be coming out, but we are checking the paper regularly so we can snag a copy of it.