August 17th, 2009
After quite a bit of deliberation, we decided to take a step away from Tumblr and to employ Wordpress as our primary weblog for the studio. We truly loved our time with Tumblr, but honestly, we realized that we had outgrown it and for various reasons, we needed a publishing platform with a bit more power and options.
Perhaps the main impetus for getting us to make the switch was for the Search Engine Optimization benefits. We have been concentrating heavily on improving our organic search results as a company, and we realized what we were missing by having to push our readers to an external site to read our posts was having, in our opinion, a negative effect on those results.
As of today, we are officially moved over to Wordpress and all of our content has been migrated. We have kicked the tires and bit the nickels and we’re happy with our new little e-Smith Corona.
Tags: eljl, web design, Web Development, weblog, Wordpress Migration, Wordpress Skinning
Posted in Business, News, Projects, Web Development, Writing, eljl | Comments Off
August 14th, 2009
I just finished reading Smashing Magazine’s new article about corporate blogging. There is a lot of good information there on making your company’s weblog a real asset-not just a marketing tool, but a voice. Gone are the days of inpersonal, corporate speak. Consumers and clients want to hear the “individual/personal” voice of the company. By presenting the company as an individual that talks with a customer/client on a one-on-one basis, rather than talking down to them from the 10,000 foot view, we can create lasting working relationships-a feature that is becomming more and more essential during these times.
Tags: corporate culture, smashing magazine, weblog, work ethic, Writing
Posted in Business, Writing | Comments Off
