After quite a bit of deliberation, we decided to take a step away from Tumblr and to employ Wordpress as our primary weblog for the studio. We truly loved our time with Tumblr, but honestly, we realized that we had outgrown it and for various reasons, we needed a publishing platform with a bit more power and options.
Perhaps the main impetus for getting us to make the switch was for the Search Engine Optimization benefits. We have been concentrating heavily on improving our organic search results as a company, and we realized what we were missing by having to push our readers to an external site to read our posts was having, in our opinion, a negative effect on those results.
As of today, we are officially moved over to Wordpress and all of our content has been migrated. We have kicked the tires and bit the nickels and we’re happy with our new little e-Smith Corona.