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In February of this year, eljl and Shop partner, Erin Lynch, finished up a month-long training program as a StoryBrand-certified marketing guide. The StoryBrand process will be incorporated into the Shop project process in order to add another layer of depth to the creative and strategic process employed with their worldwide client base.

StoryBrand offers a strategic branding and marketing approach that leverages the principles of storytelling, enhances brand messaging, and facilitates the development of effective marketing strategies for businesses.